DAILY email? Get a life! (and leave mine in peace)


PUSH Marketing is the devil’s spawn
NOBODY thinks your info is urgent

© Madelyn Griffith-Haynie, CTP, CMC, ACT, MCC, SCAC
in the Monday Grumpy Monday Series

Help — I’m choking on e-glut!

Is anybody else old enough to remember when we used to be inundated with telephone marketing – usually at dinner time?  It used to make my parents furious.

Well, I just spent two solid hours on Friday, Saturday and Sunday “catching up on my email.”

What that means is that I spent almost all of that time deleting the unasked for and the unwanteds.  Hundreds of  HUNDREDS!  And there went my email time budget for each day.

At least telephone marketers didn’t used to be able to gang-bang your phone. If the phone was busy they had to leave a voice message, which encouraged more than a few to hang up and move on, I’m sure.

I’d gladly return to the bad ole’ days. At least I’d have the option of putting my phone in the next room under a mountain of pillows and setting alarms for phone appointments.  It’s gotten to the point where I’d do almost anything to dam the River E-spam before its rising tides jump the banks!

No way to filter the stuff

Mind you, I’m not even considering a mailbox full of what almost all of us would consider “legitimate” spam — those emails with very little reason for existing beyond their appeal to a particular vertical market that used to be -um- serviced by those under-the-counter magazines.

  • My spam filter takes care of the Viagra and enlargement ads, as well as the offers to Meet Hot Babes online.  All I have to do there is empty the folder – which I do without even scanning the subject lines first, by the way.  No TIME!
  • I have set filters to auto-trash all email with “Last Chance” or “Reminder” in the subject line.  Even if some e-thing was informing me of my last chance to collect a guaranteed bazillion dollars, it is doubtful I would be able to find the email explaining how to collect it before the deadline was long-gone anyway.  I don’t want to know about it.

I’m grumpy today about MARKETING spam

Nothing can protect any of us from that avalanche of “useful” information pushed our way that contains little more than sales and marketing offers masquerading as legitimate information.

If I had actually signed up for every single one of those Mailing Lists, I would have to have done nothing else in the last year!

And I have learned the hard way that it is a complete waste of time to attempt to get OFF the darned things.  They pop up again like fleas in the summertime. There seems to be no way to eradicate all the eggs – at least not if you have anything else planned for your time.
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