Coaching the Easter Bunny – when help hurts


EBA Client’s Story
(With Permission)

© Madelyn Griffith-Haynie, CTP, CMC, ACT, MCC, SCAC

I usually use pseudonyms in my client examples to protect client confidentiality.  When I DO use a real name, it is always with client permission — the Bunny himself has vetted this post.

How it happened

The Easter Bunny was one of my first clients, way back when coaching itself was a budding profession. (Oh, you’re a coach.  What sport?) 

This was before I founded The Optimal Functioning Institute™ — even before I began taking registrations for the first group to go through the A.C.T. program, the ADD-specific coaching curriculum I designed that launched the the entire ADD Coaching field.

At that time I was one of the very few coaches on the planet at all, and one of the fewer still who understood how to work with ADD.  So that’s the reason the Easter Bunny found his way to me. Now you might assume from that explanation that EB, as he is known to his friends, hired me to help with his own struggles with ADD

Seriously, a bunny delivering baskets of colored, hard-boiled eggs? YEARLY!? To every kid in America? One would suspect AD“H”D.

But one would be wrong.

He came for Mentor Coaching, hoping to learn how to help someone else — his business partner and very best friend in the whole wide world (who has ADD, possibly with anxiety comorbid).

BECAUSE his very best friend was no longer speaking to him — due to an incident that could have been avoided if EB had only come to me sooner.

He agreed to full disclosure of his story so that none of you would make the same mistake with someone you love (because that’s just the kind of hare he is).

A Strange Duo

It’s essential that you understand from the start that EB’s best friend is a real chicken.  No, really – a chicken (like the kind that lay eggs, right?)

In fact, the whole colored egg thing was his best friend’s idea to begin with.  He needed EB’s help since most of the chickens he knew were armless types, and the whole idea just took off from there.

Eventually it became a Big Magilla production — with an entire fleet of bunnies collecting eggs, hard-boiling eggs, coloring eggs, putting eggs and grass in baskets, and helping with deliveries.  (I mean, they’re EGGS, right?  They go bad — it’s not like they could stockpile.)

Another interesting fact you may not know is that Big Magilla was the very first company on the planet that was completely integrated. They have actively recruited both chickens and bunnies since inception, male and female, young and old — regardless of breeding, color or markings.

Where gender equality is concerned the bunny brigade has a pristine record but, for obvious reasons, the chicken cadre is primarily female — not really discriminatory since the ability to lay is what they call an essential job skill.

They employ the elderly, handicapped and mentally impaired mostly in the basket department – which has turned out to be a wonderful idea.  Some of the most talented and industrious basket weavers in America work for Magilla.

The kids are interns – grass cultivation and packaging mostly.

All things considered, it is a very forward-thinking business model.  But when one of the founding partners isn’t speaking to the other, that’s a crisis that needs a turn-around coach.

That’s when EB found an early Trainer-Team listing on the CoachU website and decided to hire me.

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