Are Internet Marketers Today’s Smarmy Used-Car Salesmen?
Monday, June 6, 2016 14 Comments
I used to LOVE “Related Content”
(but SELDOM when a link took me to a Internet Marketer!)
© Madelyn Griffith-Haynie, CTP, CMC, ACT, MCC, SCAC
Community building on the internet
I am one of those rare readers who actually investigates Related Content links on the articles of the blogs I follow, time permitting.
I also spend a great deal of my time looking for posts that I can link as Related Content to the ones I write myself. I like to imagine that readers who have the time and inclination might be interested in delving deeper into a particular subject than even my general preference for long-form articles can provide.
I am aware that only a very small number will actually click the links I provide at the bottom of most of my posts, but the readers who do have let me know that they find them interesting and valuable. In addition to catching up with older content they missed on ADDandSoMuchMORE.com, many have found new blogs and bloggers to follow. Others have developed new bloggy friendships as a result. I know I have. The sharing is one of the things I love about the blogging community.
HOWEVER, the rapid proliferation of Internet Marketing and over-emphasis on SEO (Search Engine Optimization) has not only made it increasingly difficult to locate content I am willing to pass along, it is starting to make me wary of clicking the links I stumble across on my journeys ’round the ‘net.
Like misbehaving toddlers, more and more bloggers seem willing to attempt whatever they think will work to FORCE our attention to what they have to sell to us any time the faintest opportunity enters their SEO increase-sales-obsessed “brains.” They make me crazy(er), and just might chase me off the internet eventually.
I do NOT heart email fishing forms
This is not the first post in which I have ranted about how terribly rude and distracting I find pop-ups, slide-overs, and those hyperactive-three-year-old wiggling-jiggling “look here” means of advertising to me.
Yes, I understand that bloggers want to – as the “gurus” say – insert a call-to-action that might allow them a bit of remuneration for the immense amount of time they spend on the content they share. That seems fair.
I get it that a great many authors write blogs to entice people into buying their books, or that off-site storage companies, for example, might host “organize your stuff” blogs. That’s okay by me too.
I have no problem with the concept, and I have found some of those blogs to be filled with information that is useful or intellectually compelling. I’ve even been motivated to fork over a few hard-earned shekels on some of those sites.
My quarrel is with the methods of the others.
Don’t forget that you can always check out the sidebar for a reminder
of how links work on this site, they’re subtle (scroll UP for it) ==>
Say it again, Sam
As I complained in an earlier article, it seems they must stay awake nights dreaming up new ways to make it impossible for us to ignore their online objectives. Their “offers” pop up, blink, wiggle, or creep slowly up and over what we’re trying to read, forcing us to chase a small moving box containing a “go away NOW” X.
- Some of the latest even use LOUD auto-start videos that we must scroll the page to locate and shut off. (A particularly obnoxious, supposedly successful, over-sharing “EFT coach” who seems to market anyone on LinkedIn comes immediately to mind – she’s chased me away from the otherwise valuable Tapping Summit, lest my email be passed along to others just like her.)
- THEN there are the ones who black out the content entirely, replacing it with a personal version of the becoming ubiquitous “give me your email address so I can market you some more” sign-up forms as step one of whatever they’re trying to sell us in the moment.
- And now that increasingly more bloggers are jumping into the fray (with as many ads as they can cram onto their bazillion-clicks-to-read-it-all slide-shows), heaven protect the rest of us from the effects of their monetization efforts on our browser speed or functionality. Don’t those people ever test their ads to make sure their scripts function appropriately?
Related Content: Spam or Internet Marketing – which is worse?
Some days I can’t let it go
I most often do whatever I must to exit the site the nano-second I encounter one of those hateful attention manipulators and browser breaking time-sinks, of course – and make a mental note to remember never to visit that site again.
I am usually able to continue on my merry way to find content from a writer whose main objective is NOT to make me dance to his or her tune. Usually.
While I usually also try to make it a point not to make any individual wrong, I recently clicked a link to an article that piqued my curiosity that turned out to be posted on a site whose tactics made me furious enough to break my own rule: “WHAT SILICON VALLEY ENTREPRENEURS DO AT NIGHT” (don’t bother attempting to click – it won’t because I won’t support his nonsense)
From an attempt to visit drdragos (dot com), what it seems that they most certainly do at night must involve writing code that allows them to collect email addresses so they make sure that they can add names to their mailing lists before we can determine whether we want to hear from them again or not.
I vote NOT!
Related Content: Get the Time and Energy Vampires OFF your Neck
ALL internet marketers swear they won’t spam you or share your contacts, of course, but my definition of spam and their definition of “valuable information” seem to overlap perfectly.
I already get so many unwanted newsletters I’ve had to open a secret email account to be able to get any work done.
Before I could even get through the first paragraph of said post, a huge form popped up, covering the content. I couldn’t close it, nor could I do anything on the page until I entered my email address and pressed return. Dumping salt into an angry wound, he THEN expected me to go to my email account, locate his auto-generated email and click a link (or “paste into my browser’s search bar”) to verify it.
He clearly ranks the minutes it would take to cull invalid emails a waste of his oh-so-valuable time – with no concern what-so-ever for the value of the time of the many who fall victim to his bait-and-switch tactics and actually click to visit. (On this particularly Grumpy Monday, if I could boil him in oil I probably would!)
I have NO desire to become one of the numbers in his game.
Nor would I ever be stupid enough to give my email address to anyone who uses tactics like these. In any case, if this is how he conducts business I strongly suspect I would NEVER be willing to follow his dubious guruship footsteps — and I fear that he would probably have figured out some way to make it impossible for me to get my name off his &*%$ list.
I truly despise this practice and will NEVER support anyone who uses it. Like a pernicious virus, it seems to be catching on all over the web – along with those hateful winking-blinking-moving-speaking advertisements and impossible to ignore click here so I can sell to you forms.
To make things even worse, quite a few of these narcissistic SOBs don’t even allow comments (or close them quickly), so we can’t let them know on their very own sites exactly how obnoxious we find their marketing.
As Erica Friedman wrote in answer to a Quora post asking, If there was one bad practice in internet marketing you could stop everyone from doing, what would it be? “Email marketing. If I didn’t write you for information, it’s spam, get over it.”
Are we the only ones who can’t stand these guys?
In any case . . .
as long as these articles and this blog exists,
you are invited to dump YOUR Monday grumps and gripes
in the comment section below each of my own – related or NOT.
As long as you don’t make individual people wrong, and do your best to avoid the dreaded “should” word, I will approve all comers (link-spammers shot on sight, however).
© 2016, all rights reserved
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You might also be interested in some of the following articles
available right now – on this site and elsewhere.
For links in context: run your cursor over the article above and the dark grey links will turn dark red;
(subtle, so they don’t pull focus while you read, but you can find them to click when you’re ready for them)
— and check out the links to other Related Content in each of the articles themselves —
Related articles right here on ADDandSoMuchMore.com
(in case you missed them above or below)
- Brain-based Coaching with Madelyn Griffith-Haynie
- The Monday Grumpy Monday intro post
- Grumpy Monday LinkList
- Get the Time and Energy Vampires off your neck
- Spam or Internet Marketing – which is worse?
- Please DO NOT buy
- ADD Empathy-101
- Shame on Shoulds
Related ’round the ‘net
- Editor’s Notes : Why People Hate Marketing
- Why People Hate Marketers
- Why this is now officially an ad-free blog (godandpoliticsuk.org)
- I Hate the Internet: I Need a Break from Social Media
- Internet Marketing is a Battlefield (at least her form comes AFTER you’ve read her good content)
- Hacked Off: How the PCC helps the Daily Mail and others avoid censure
- The Internet’s Original Sin: It’s not too late to ditch the ad-based business model and build a better web. (apology from pop-up developer)
- Why Only 1% Of Companies Succeed With Their Internet Marketing
- Adverts on my Blog? Be-Gone!
- I Hate the Internet- It’s a Time Sucking Vampire
BY THE WAY: Since ADDandSoMuchMore.com has been designed to be an Evergreen site, I revisit all my content periodically to update links — when you link BACK, reblog, like, follow, or comment on the article, you STAY on the page. When you do not, you run a high risk of getting replaced by a site with a more generous come-from.