Neuroflexyn: BUYER BEWARE
Sunday, December 14, 2014 29 Comments
Lack of information vs. marketing is suspicious
Read with your brain engaged
© Madelyn Griffith-Haynie, CTP, CMC, ACT, MCC, SCAC
from the Non-Pharm Alternatives Series
UPDATE 1/9/15: VERY early this morning, I received an interesting email from a member of the Neuroflexin organization in response to this article.
I have replied, seeking their permission to post it online – so say tuned as I check them out further.
BY THE WAY: It was respectful and seemingly concerned about the sensationalism around the web – which they say they do not condone or promote. Bodes well, huh?
#2 UPDATE – 1/14/15: They have responded with permission – to be fair, I will put it in a new post with a new (and more hopeful) title, rather than adding it in a comment to a post that begins with “Buyer Beware.”
— Link now at the bottom of this article in Related Content —
Preliminary findings: short and not so sweet
For those of us with Executive Functioning Dysregulation issues [EFD], a new product on the performance enhancement market touted as the Viagra for the Brain sounds like a nootropic answer to a prayer.
You may have heard about it as EVO, “the Limitless Pill” (E-Huperzine) – credited as the genesis of the idea for the film. The buzz about Neuroflexyn increased rapidly after Limitless became a Box Office smash hit and publicly referenced Neuroflexyn as its inspiration.
Here’s what the folks at smartSMARTER have to say about the product in their introduction to a clearly marked ADVERTISEMENT (designed nonetheless to look like something else):
We expose the truth behind a ground-breaking pill that has many experts furious. Studies have revealed it boosts brain power by up to 89.2%, sharpens your mind and sky-rockets your energy levels. With such overwhelming evidence and media mention, the question is not whether the pill works, but whether it should be legal.
A plethora of marketing-posing-as-information articles make some pretty amazing claims about the benefits of Neuroflexyn. I’ll admit that I was tempted to purchase as I read them – which is what launched me on the informational research trail.
Product marketing swears that Neuroflexyn has been “proven” to significantly increase IQ as it enhances memory, concentration, intentional focus — productivity practically across the board, in fact.
In addition, again according to their marketing, this new “supplement” dramatically increases cognition and intelligence with NO reported side effects.
Ahem! As you may already be aware, the FDA does not currently regulate supplements. Whether or not that is ultimately a good thing or turns out to be a lousy way to attempt to protect the public, it does mean that this new product currently flies beneath FDA radar.
The manufacturer can pretty much claim anything they want
in their attempt to sell their product.
It is up to us to determine how ethical they appear to be, in contrast to any eagerness to part us from our wallets by any means available, in service of corporate profitability.
Not to seem to have joined some Royal Society of Skeptics, my Boomer lifetime of experience has taught me that whenever something sounds too good to be true, it usually is (not true, that is).
NEXT year’s stocking stuffer, maybe
Before any of YOU put any of your hard-earned Christmas cash into a product trial – as a gift or for yourself – take a few moments to read what I have to say about why you might want to wait until more results are in.
In addition to other reasons I’m skeptical, I always advise caution any time product marketing attempts to manipulate us into buying — rather than enticing us into that action with information designed to help us to come to a decision.
I DO NOT Heart Scare Tactics
It seems to be a popular “ask for the sale” approach to attempt to sweeten response rate with text urging readers to take hasty action for fear of losing some advantage or opportunity if they take a day or more to think things over or investigate other options.
Neuroflexyn’s marketing game-plan seems to be to set up “Big Pharma” as the bogey-man, supposedly intent on shutting down Neuroflexyn production because it is “competition” for the profitability of their pharmaceutical products.
Uh-huh – so buy now or regret it when
Neuroflexyn is taken off the market?
I guess that implies that one must seriously stock up from the very beginning – just in case it really does work – to ensure access to a continued supply during the upcoming fight for manufacturing rights. Let’s all go get right on it, then!
Don’t forget that you can always check out the sidebar
for a reminder of how links work on this site, they’re subtle ==>
Buy Here Now?
NOT HERE – even though, since posting this article, I continue to receive requests that I send a bottle (which I will be deleting without comment in the future. Check out the links at the bottom of the NEXT article if you are eager to give it a try).
The youngest sibling to similar supposed brainpower-boosting products that have been around longer, Neuroflexyn seems, from what I have found so far, to have made its splashy debut about four months ago (URL registered September 2014)
It is so new it is still offering special “limited-time only” introductory trials, only available from the manufacturer (NOT by clicking link below, right?)
The pricing is still a bit hefty, however, for a relatively untested newcomer that is unlikely to ever be covered by insurance.
- 1 Bottle: $49.95, plus $9.95 S&H
- Buy 2, Get 1 Free: $99.90
- Buy 3, Get 2 Free: $149.85
Where are the opinions of experts of long-standing?
As in the advertisement quoted above, you will read in more than a few of the articles you will find that many experts are furious or frightened about the appearance of this so-called miracle drug — with no specifics about what they object to beyond allegations of fear of profit loss, by the way.
Mainstream scientists and doctors aside, even the credible nootropic community experts — authors and speakers who have been using, reviewing and promoting brain and performance enhancing alternatives for well over twenty-five years now — do not appear to have jumped on Neuroflexyn’s bandwagon.
I believe that says a mouthful!
- Of course, I may still find other credible articles mixed in somewhere near the bottom of the glut of marketing posts – the multiple pages of link-listings returned by the search engines for the name of the product.
- There is more than a recent flood of similar-looking “click to buy NOW” blog and website posts whose listings occupy the earlier pages, most with titles designed to encourage you to click to find out whether this product is a scam. [Pay per click, I suppose]
After over an hour of frustrated clicking around online searching for Neuroflexyn information, I found only ONE legitimate product review (on the HighYa Site, dedicated to help internet readers avoid scams).
It is a well-written, even-handed, comprehensive exploration of the Neuroflexyn claims that is well worth the time it takes to read (in addition to providing an excellent model of how to think about other marketing attempts of this type).
It carefully examines the product claims for congruency with what else is known and can be discovered. (ex., why an image on the supplement’s website indicates that they have more than 95,000 Facebook fans, when Neuroflexyn’s Facebook page only had 400 likes as of the time of their research on December 10, 2014).
Rather than duplicating points made very well by the author(s), I encourage you jump over to the HighYa article to read it first hand.
The link is repeated as Related Content below so you can finish reading this article before you jump to that one. (Spoiler Alert: they are as skeptical as I)
- The rest of the content I located appears to my i-net educated eye to be obviously company-sponsored or company supplied affiliate support material – sans disclosure, for the majority.
- I also ran across more than a few “informational” health-related websites that made their debut at the same time the product launched (a scant four months ago, as I type).
- The ever-increasing number of YouTube videos seem to be limited to repeats of the same pasted together rapper version of an animated slideshow touted as product reviews.
I find them so gratingly obnoxious I can’t listen ONE more time without running away screaming. If any of my regular readers find something different, leave us all a link in the comments section.
I’ll give it a look and listen if you PROMISE me that it is not set to a rapper soundtrack, and will move it up into this article among the related links.
It will take more INFORMATION to change my mind
I’d LOVE to be proven wrong about this product – but, in this case, I doubt that I will be.
NOT AT ALL fearful of prescription medication when warranted, I have always been ALL FOR effective non-pharmaceutical alternatives when available.
There are quite a few that work relatively well for certain EFD presentations, by the way — even though I have doubts that Neuroflexyn will ever be a legitimate member of that particular listing of non-pharmaceutical treatment options.
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You might also be interested in some of the following articles
available right now – on this site and elsewhere.
For links in context: run your cursor over the article above and the dark grey links will turn dark red;
(subtle, so they don’t pull focus while you read, but you can find them to click when you’re ready for them)
— and check out the links to other Related Content in each of the articles themselves —
Related articles right here on ADDandSoMuchMore.com
(in case you missed them above or below)
- Neuroflexyn: Jury Still Out – Neuroflexyn response post
- What ARE Executive Functions? – part two of two
- ABOUT the Challenges in Common with Alphabet Disorders
(EFD, ADD, ADHD, TBI, etc.)
Other supports for this article – on ADDandSoMuchMore.com
A Few LinkLists by Category
(to articles here on ADDandSoMuchMore.com)
- The Optimal Functioning (Challenges) Series of articles
(about the Inventory & articles from each category)
- Back from Boggle™ Series
- The TaskMaster™ Series
- Time & Time Management articles
- The Transition Tamer™ Series
- The Stuff and Nonsense™ Series (clutter management)
- Memory Issues Series
- Top Ten Reasons to Reframe Procrastination
- Everything you ever wanted to know about SLEEP and Sleep Struggles
Related Articles ’round the net
- ABOUT Neuroflexyn (on highya.com)
- HUPERZINE A (WebMD)
- The 10 Best Brain Supplements for Memory and Cognitive Function
BY THE WAY: Since ADDandSoMuchMore.com is an Evergreen site, I revisit all my content periodically to update links — when you link back, like, follow or comment, you STAY on the page. When you do not, you run a high risk of getting replaced by a site with a more generous come-from.